Strategy & Ecommerce Consulting
Where Vision
Becomes
Velocity
Data-driven growth, ecommerce scale, and fractional leadership for companies that need results—not theory.
Led by a former senior executive who has built and scaled multi-million-dollar ecommerce, SaaS, and performance marketing engines.
The market rewards
clarity of purpose
above all else.
Velvet Rhino was built on a single conviction: that the brands who win long-term are the ones who know exactly who they are, where they play, and how they execute with precision.
We don't trade in generic frameworks. Every engagement is built from the ground up — shaped by your market, your data, and the specific terrain you're navigating.
"Strength isn't aggression. It's knowing your leverage — and using it exactly when it matters."
From Amazon catalog architecture to organizational design, we bring the same discipline: strategic depth, operational rigor, and the judgment that only comes from doing this at scale, across categories, across channels.
Our clients don't just grow. They become the reference point in their category.
Growth & Revenue Acceleration
- Ecommerce growth strategy (DTC + marketplaces)
- Paid media & performance marketing oversight
- Funnel optimization, CRO, and attribution clarity
- Go-to-market strategy for new products and channels
For companies that need growth unlocked—not guessed.
Fractional Executive Leadership
- Fractional Head of Growth / Ecommerce / Revenue
- Executive-level decision support
- Team, agency, and vendor leadership
- KPI design, forecasting, and accountability
Senior leadership without the full-time overhead.
Data, Product & AI Advisory
- Data monetization strategy
- Product and subscription design
- AI-enabled growth and operational workflows
- Analytics infrastructure & insight generation
Turning data into decisions that move the P&L.
Strategic Audits & Special Projects
- Ecommerce & performance audits
- 90-day turnaround plans
- Pre-PE / board-ready assessments
- Complex initiatives requiring senior ownership
High-impact work with a clear start, finish, and outcome.
Deliberate.
Decisive. Delivered.
Discovery & Diagnosis
A structured deep-dive into your business, market position, competitive landscape, and internal capabilities. We find what's working, what's broken, and what's being left on the table.
Strategic Blueprint
A clear, prioritized strategy with defined outcomes, timelines, and resource requirements. No vague frameworks — a plan you can execute against starting Monday.
Execution & Optimization
Embedded partnership through implementation. We work alongside your team, removing obstacles and making real-time adjustments as the market responds.
Scale & Sustain
Building the systems, people, and processes so growth compounds independently. The goal is always to make ourselves unnecessary — and leave you stronger for it.
Numbers that speak before we do.
Every channel.
Mastered.
We don't dabble. Each platform we work in has been studied, tested, and optimized across dozens of categories and hundreds of SKUs. When we advise on a channel, we've lived in it.
Amazon
Seller Central, Vendor Central, A+ Content, Brand Store, DSP, Sponsored Ads, Subscribe & Save, and catalog architecture across 1P and 3P models.
Walmart
Walmart Marketplace, Walmart Connect advertising, item setup, content optimization, and the nuances of winning shelf on the world's largest retailer.
Direct to Consumer
Shopify and headless commerce strategy, email/SMS lifecycle architecture, paid acquisition, and retention programs that extend customer lifetime value.
UX & Digital Experience
Conversion rate optimization, user journey mapping, PDP and landing page strategy, A/B testing frameworks, and experience audits across all digital touchpoints.
Built in the field.
Proven at scale.
Velvet Rhino Consulting was founded on the belief that the best consulting comes from people who have actually done the work — not just advised on it. Our principals have built and scaled ecommerce businesses, run marketplace operations, and led the teams responsible for real revenue outcomes.
We bring that operational depth into every engagement. You get strategy that's grounded in execution, and execution that's guided by strategy — not two separate conversations happening in parallel.
The name is intentional. The velvet speaks to the precision, the sophistication, the restraint of how we work. The rhino speaks to the force, the resilience, the momentum we help our clients build. Both are necessary. Neither apologizes for the other.
Let's talk about
what's possible.
Engagements are selective. We take on a limited number of clients at any time to ensure every relationship gets the depth it deserves. If you're serious about building something significant, we want to hear from you.